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Sales Representative
Job Title: Sales Representative
Location: Bradford, OH
Position Type: Part time (15-25 hours per week)
Reports to: Owner
Position Overview

Twenty One Barrels is looking for a Part-Time Sales Representative to join our growing and passionate craft beverage team. This individual will act as a Twenty One Barrels Ambassador, representing the brand for both retail and on-premise accounts. The Twenty One Barrels Sales Representative supports both our Retail (Drive-thru/carry out, Liquor Store, Grocery, etc.) and On-Premise (local pubs and restaurants) accounts. As the "face" of our craft hard ciders and wine, you will be responsible for building and growing our business relationships with local bars and restaurants, as well as with Drive-thru/carry out, Liquor Store, Grocery store managers and staff.

You must be passionate about the Craft Beverage Industry and share our enthusiasm to bring great people together, to ferment fantastic ideas, and to build a community that values craft hard cider and wine with one another.

Essential Job Duties
  • Establish a deep understanding of Twenty One Barrels business operations, including internal processes, strategic objectives, and competitive landscape.

  • Identify and develop new business opportunities and business relationships, as well as identify growth opportunities in our current client base, to expand revenue, profitability, and market share in both retail and on-premise accounts.

  • Manage the sales territory within the Dayton/Cincinnati/Columbus market area.

  • Develop and maintain effective customer relations with both retail and on-premise accounts while promoting the Twenty One Barrels brand.

  • Establish our brand position in new markets and venues, on shelves and in coolers in retail settings, on tap in on-premise settings.

  • Maintain a regular schedule of appointments with accounts throughout the assigned territory.

  • Responsible for understanding the local business dynamics and leading all consumer-focused retail programs, ultimately delivering increased volume growth.

  • Ensure accounts are adequately and properly merchandised with the most current POS materials.

  • Identify, create and manage, value-added initiatives and programs across accounts, including but not limited to tastings, incentives, customer education programs, and events.

  • Follow-up on all service related issues and opportunities in a thorough and timely manner.

  • Update team on issues related to competitive activity and initiatives taken to overcome the challenges.

  • Develop and maintain close and effective working relationships with all supporting members within the Twenty One Barrels team.

  • Regular travel throughout the designated territory/region to strengthen existing relationships with accounts and to build new business relationships.

  • Track business activities and achievements and provide in-depth reporting & market analysis to the Twenty One Barrels management team.

  • Key Responsibilities Retail (Drive-thru/carry out, Liquor Store, Grocery, etc.)

    • Build and maintain relationships with key decision makers in each retail channel.

    • Maintain a regular call cycle and prioritize face-time with high revenue outlets.

    • Use data to ensure the right product mix and formats are present in each channel/banner.

    • Optimize Twenty One Barrels’ visibility by ensuring premium shelf/fridge placement, strategic product grouping (brand blocking) and discretionary display placement.

    • Increase overall distribution in each channel through consultative and fact-based selling.

    • Conduct staff tastings and training.

    • Ensure promotional campaigns are executed with excellence and tracked appropriately.

    • Support and contribute to overall business objectives and dynamics.

    • Deliver and fulfill product orders to retailers

    • Merchandising as required.

  • Key Responsibilities On-Premise

    • Manage marketing support budget

    • Manage new product launches

    • Execute promotional programs

    • Collect competitive information from the field

    • Support and contribute to overall business objectives and dynamics.

    • Analyze and assess event opportunities within territory geography. Prepare recommendations for events which will enhance brand awareness and drive revenue.

    • Manage all aspects of event execution.

    • Deliver and fulfill product orders to retailers

    • Perform other duties, as required.

Experience/Skills/Working Conditions
  • High School diploma with a minimum of 1-2 years of relevant, industry sales or food and beverage experience.

  • Food and beverage experience or wine & hard cider knowledge highly desired.

  • Proficient in Microsoft Word, Excel, PowerPoint and Google apps (Gmail, Sheets, & Docs).

  • Well organized, self-motivated, with the ability to work independently.

  • High level of integrity, confidence, and the ability to forge strong professional relationships quickly.

  • Effective time management and sales call planning with little to no daily oversight – an organized self-starter

  • Understands exceptional customer service

  • A demonstrated skillset in relationship management

  • Excellent written and verbal communication

  • Outgoing personality that loves working with all walks of life

  • A passion for craft beverage industry and working in a team-oriented environment


  • Additional Requirements

    • Must be 21 years of age

    • Must be willing to work evening and some weekend events.

    • Current, valid driver's license with a clean driving record and current insurance.

    • Excellent time-management skills.

    • Must live within Troy/Dayton, Ohio. area.

    • Work from home with the flexibility to travel throughout the Dayton/Cincinnati/Columbus market area.

    • Must own a vehicle, company vehicle allowance provided. Vehicle is a required for position and must be kept clean, presentable, and fully operational that reflects professionalism.


  • Physical Requirements

    • Ability to stand for long periods of time (8-10 hours)

    • Ability to move heavy materials (lifting up to 55 pounds, moving up to 160 pounds)

    • Ability to work in hot and cold environments

  • Hourly + Commission

  • Paid Mileage

  • Bonus program

  • Employee discounts

  • Company funded retirement plan for all eligible employees

  • Full time employees eligible for additional benefits

  • Work Remotely

For consideration, please send your resume to – we are looking to fill this position as soon as possible. Please, no phone calls. Email is the preferred method of communication.

Twenty One Barrels offers a competitive compensation and benefits package, a dynamic and rewarding work environment, and growth for dedicated and committed employees.

Twenty One Barrels provides equal employment opportunities (EEO) to all employees and applicants and does not discriminate based on race, color, religion, national origin, age, gender, gender expression, sexual orientation, disability, marital status, military status, or political ideology in any of its activities or operations. Twenty One Barrels also provides reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws.

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