• Establish a deep understanding of Twenty One Barrels business operations, including internal processes, strategic objectives, and competitive landscape.

• Identify and develop new business opportunities and business relationships, as well as identify growth opportunities in our current client base, to expand revenue, profitability, and market share in both retail and on-premise accounts.

• Manage the sales territory within the Dayton/Cincinnati/Columbus market area.

• Develop and maintain effective customer relations with both retail and on-premise accounts while promoting the Twenty One Barrels brand.

• Establish our brand position in new markets and venues, on shelves and in coolers in retail settings, on tap in on-premise settings.

• Maintain a regular schedule of appointments with accounts throughout the assigned territory.

• Responsible for understanding the local business dynamics and leading all consumer-focused retail programs, ultimately delivering increased volume growth.

• Ensure accounts are adequately and properly merchandised with the most current POS materials.

• Identify, create and manage, value-added initiatives and programs across accounts, including but not limited to tastings, incentives, customer education programs, and events.

• Follow-up on all service related issues and opportunities in a thorough and timely manner.

• Update team on issues related to competitive activity and initiatives taken to overcome the challenges.

• Develop and maintain close and effective working relationships with all supporting members within the Twenty One Barrels team.

• Regular travel throughout the designated territory/region to strengthen existing relationships with accounts and to build new business relationships.

• Track business activities and achievements and provide in-depth reporting & market analysis to the Twenty One Barrels management team.

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• Key Responsibilities Retail (Drive-thru/carry out, Liquor Store, Grocery, etc.)

  • Build and maintain relationships with key decision makers in each retail channel.

  • Maintain a regular call cycle and prioritize face-time with high revenue outlets.

  • Use data to ensure the right product mix and formats are present in each channel/banner.

  • Optimize Twenty One Barrels’ visibility by ensuring premium shelf/fridge placement, strategic product grouping (brand blocking) and discretionary display placement.

  • Increase overall distribution in each channel through consultative and fact-based selling.

  • Conduct staff tastings and training.

  • Ensure promotional campaigns are executed with excellence and tracked appropriately.

  • Support and contribute to overall business objectives and dynamics.

  • Deliver and fulfill product orders to retailers

  • Merchandising as required.

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• Key Responsibilities On-Premise

  • Manage marketing support budget

  • Manage new product launches

  • Execute promotional programs

  • Collect competitive information from the field

  • Support and contribute to overall business objectives and dynamics.

  • Analyze and assess event opportunities within territory geography. Prepare recommendations for events which will enhance brand awareness and drive revenue.

  • Manage all aspects of event execution.

  • Deliver and fulfill product orders to retailers

  • Perform other duties, as required.